Market Insights

The dayuse/hourly hotel market addresses demand for flexible, short-stay accommodations (4-8 hours). Valued at $8.7B globally (2024), it’s projected to grow at ~15% CAGR through 2030 (Skift). Demand is driven by:

• "Blaisure" travelers (business + leisure) needing daytime workspaces/rest
• Transit passengers (long layovers/cancellations
• Remote workers seeking quiet, professional environments
• Local escapes (staycations, micro-getaways)

Key Demand Drivers:

• Work Flexibility: 64% of remote workers prefer hourly hotels over cafes (Flex Jobs 2024).
• Cost Efficiency: 30-60% cheaper than overnight stays.
• Asset Utilization: Hotels monetize idle daytime inventory (avg. room vacant 20 hrs/day).
• Urbanization: Demand spikes in cities with high transit traffic (e.g., Dubai, London, NYC).